Mobile Gambling Boom: $153B Market by 2030

The online gambling industry is undergoing a remarkable transformation driven by technological advances and shifting consumer preferences. Markets across the globe are expanding rapidly, fueled by innovations such as freemium gaming models, increased smartphone penetration, and enhanced internet accessibility.

Key Takeaways

• The market is expected to reach approximately $153.57 billion by 2030 with an annual growth rate of 11.9%.
• Growth drivers include the rise of freemium gaming and an expanding mobile user base, especially in the Asia Pacific region.
• Europe currently accounts for a major share of revenue, while North America and Asia Pacific are poised for significant future expansion.

The global online gambling market is set to experience accelerated growth over the next several years. With an anticipated compound annual growth rate (CAGR) of 11.9% over the coming five years, industry experts expect the sector to reach nearly $153.57 billion by 2030. A variety of factors have contributed to this upward trend, including increased internet accessibility and the widespread adoption of smartphones which have revolutionized the way users engage with gaming platforms.

This rapid expansion is also reflected in the popularity of freemium gaming models. These platforms allow users to enjoy free play while generating revenue from in-app purchases and advertising. Such a business model has not only attracted a vast user base but has also captivated developers who are continually innovating to offer richer, more engaging experiences.

Regional dynamics further illustrate the evolving landscape of online gambling. Europe currently leads in terms of revenue share, accounting for approximately 41% of the market. However, the Asia Pacific region is emerging as the fastest-growing market, bolstered by projections indicating an addition of 333 million mobile internet users by 2025. In North America, a regulated market is projected to reach $32.95 billion by 2030, highlighting the global nature of this booming industry.

Recent developments in the sector solidify its growth trajectory. For instance, subsidiaries and units of major companies within the industry continue to secure strategic licenses and launch innovative products. In early 2023, a partnership led to an online gaming license in Morocco, and another major firm expanded its market presence by launching a new online sports betting product alongside a retail sportsbook. Notably, sports betting itself has grown to account for over 50% of global online gambling revenue in 2024, and the mobile segment is expected to maintain the highest growth rate throughout the forecast period.

These trends indicate that the online gambling market is set to continue evolving, driven by technological progress and shifting regulatory environments. As regions like Asia Pacific and North America solidify their market positions, the industry will likely witness further diversification and innovation in the near future.